Strategy Hotline
Branding and marketing aren’t easy. Strategies, segments, channels, media, tactics, variations, tech tools, AI … and we’re just getting started. The sheer complexity makes developing your brand and marketing your organization a daunting task.
You need a Strategy Hotline.
Who is the Strategy Hotline designed for?
The Strategy Hotline is probably a good fit if you want to...
Alleviate stress with instant access to expert advice.
Strengthen your strategic initiatives.
Enhance how effective your campaigns are.
Make smarter, faster marketing decisions.
Break through mental barriers and exceed your marketing goals.
Bonus points if...
You’re managing multiple projects or teams (or both) simultaneously.
Your marketing systems feel too wild-wild-west and you’d like to develop some control.
You’re under pressure to deliver significant results quickly.
You prefer on-demand support over a formal consulting arrangement.
You need guidance on strategy, innovation, or solving problems in a fast-paced environment.
How does the Strategy Hotline work?
We kick off over Zoom to get aligned on where you are, where you want to go, and how to get you there. Then, ask anything 24/7 and I’ll get back to you within one business day (usually faster during business hours). We’ll communicate over a private Slack channel plus you can text or call anytime.
What can I ask the Strategy Hotline?
You can ask anything you want. Typical topics of discussion include:
How to effectively communicate your marketing vision to stakeholders.
How to attract and engage your ideal audience.
How to develop a marketing strategy that will make an impact.
How to handle challenging team or client situations.
How to develop cohesive messaging that engages your audience.
How to prioritize all the things on your plate.
How to introduce innovative ideas into your marketing plans.
How to test marketing concepts with minimal resources.
How to differentiate between valuable opportunities and distractions.
How to overcome analysis paralysis and launch campaigns confidently.
How to deliver greater value without expanding your team.
How to say ‘no’ to non-strategic requests.
How to stay focused on marketing goals.
Other questions:
Is there a structure to the Strategy Hotline?
Yes and no. The Strategy Hotline is based on you contacting me when you’re stuck and have questions, so the communication is unstructured.
However, we begin with a kickoff where we define what challenges stand in your way and define a strategy and tactics to overcome those challenges, which does provide structure to your journey.
How does the Strategy Hotline work from the outset?
After the kickoff call, there’s generally a clear roadmap with specific actions for you to take. As you work through those, new possibilities will arise and we’ll tackle them as they appear.
Can I ask for feedback on websites, ad campaigns, email sequences, etc?
Yes! Reviewing work in progress, plans, ideas, collateral, etc., is all fair game.
I still have questions…
If you still have questions that I haven’t answered here, please email me at joel@cartercollective.io and I’ll get back to you asap.
How do I get started?
The fee for the Strategy Hotline is $600/mo for six months or discounted 15% to $510/mo with a full year commitment. It is expected that you will recoup this investment many times over through our work together.
Get started by emailing at joel@buildingcreative.co and let me know you’d like to schedule a Strategy Hotline kickoff.